Farmer & Company diagnoses advertiser-agency relationships by examining Scopes of Work and associated agency resources. Most often, we have to completely reconstruct Scopes of Work to carry out our examination, since neither advertisers nor agencies have good documentation on work already completed or in process.

To aid us in our diagnosis, we developed and use The Farmer Resource Model^®, which calculates the need for and efficiency of agency resources under different SOW conditions.

We use The Farmer Resource Model^® to generate useful metrics about fees and agency costs relative to workload. These metrics are particularly useful for industry executives — in that they provide objective benchmarks for the quality and efficiency of resources and fees in the advertiser-agency working relationship.

We recommend a "best in class" way of working — The Farmer Approach™ — that outlines a process for Scope of Work planning, agency resource calculation and Scope of Work tracking throughout the year (using ScopeTrack^®, our proprietary Scope of Work tracking tool).

Advertisers and agencies who use Farmer & Company to diagnose their relationships and put in place "best in class" practices are less likely to be distracted by relationship problems — and can focus instead on solving the marketing challenges that are at the heart of their working relationships.